{"title":"Bestsellers","description":"\u003cp data-start=\"280\" data-end=\"331\"\u003eThis collection features Sumilayi's best-selling products – those that customers return to again and again.\u003c\/p\u003e\n\u003cp data-start=\"447\" data-end=\"489\"\u003eIf you don't know where to start, start here.\u003c\/p\u003e","products":[{"product_id":"ooh-so-soft-curls-conditioner-300-ml","title":"Hydrating Conditioner 300 ml Ooh So Soft Curls","description":"\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\" id=\"docs-internal-guid-8a76339d-7fff-d019-f4f8-7bc1d3a15327\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eEffectively moisturizing conditioner for curly hair!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eOoh So Soft Curls Hydrating Conditioner is specially formulated for the needs of curly, wavy and dry hair. This hydrating conditioner increases hair elasticity and shine, and prevents hair breakage and split ends.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sumilayi","offers":[{"title":"Default Title","offer_id":32464034627720,"sku":"OCC250","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/7047\/3608\/files\/Kosteuttava-Hoitoaine-250-ml-Ooh-So-Soft-Curls-Sumilayi-3784929.jpg?v=1736081057"},{"product_id":"leave-in-conditioner-250-ml","title":"Sumilayi Leave-in 3in1 | Leave-in conditioner 250ml","description":"\u003cp\u003e\u003cb\u003eSumilayi Leave-in: Moisture and protection\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\" id=\"docs-internal-guid-1a87c83e-7fff-756f-9643-9a71301cf290\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eA multipurpose leave-in conditioner for dry, easily tangled and damaged hair!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eSumilayi leave-in conditioner offers hair intensive moisture and protection, making it soft and shiny. This conditioner makes hair soft, silky and easy to manage. It helps reduce tangles and adds shine, leaving hair feeling healthy and strong. The innovative composition enables the product to be used in three different ways: as a leave-in conditioner, a traditional conditioner or a deeply moisturizing hair mask.\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eRead \u003ca href=\"https:\/\/sumilayi.fi\/blogs\/hiusvinkit-ja-niksit-joilla-onnistut\/viisi-vinkkia-hiuksiin-jatettavan-hoitoaineen-monipuoliseen-kayttoon\" target=\"_blank\"\u003eour blog\u003c\/a\u003e for tips on versatile use of leave-in hair \u003ca href=\"https:\/\/sumilayi.fi\/blogs\/hiusvinkit-ja-niksit-joilla-onnistut\/viisi-vinkkia-hiuksiin-jatettavan-hoitoaineen-monipuoliseen-kayttoon\" target=\"_blank\"\u003ehere\u003c\/a\u003e .\u003c\/span\u003e\u003c\/p\u003e","brand":"Sumilayi","offers":[{"title":"Default Title","offer_id":40404391428268,"sku":"LEVCR250","price":13.42,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/7047\/3608\/files\/Sumilayi-Leave-in-_-Hiuksiin-jatettava-hoitoaine-250ml-Sumilayi-3785944.jpg?v=1762510734"},{"product_id":"all-inclusive-curls-treatment","title":"All Inclusive Curls hair care set","description":"\u003ch3\u003e\u003cb\u003eAll Inclusive Curls includes\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan data-offset-key=\"87lv0-0-0\"\u003eThis set contains our most popular hair care products that will bring joy and ease to your wash day! Products designed for curly and dry hair hydrate and protect your hair, bringing out its natural beauty.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOoh So Soft Curls: Shampoo 250 ml\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOoh So Soft Curls: Conditioner 300 ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOoh So Soft Curls: Conditioning oil 50 ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSumilayi Leave-In Conditioner 250 ml\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Sumilayi","offers":[{"title":"Default Title","offer_id":32464433610888,"sku":"allinc","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/7047\/3608\/files\/All-Inclusive-Curls-hiustenhoitosetti-Sumilayi-3786049.jpg?v=1736081082"},{"product_id":"ooh-so-soft-curls-500ml-setti","title":"Ooh So Soft Curls 500ml Set","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eThe perfect duo for your hair care\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e500ml Ooh So Soft Curls Shampoo and\u003cbr\u003e 500ml Ooh So Soft Curls Conditioner\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGive your hair the best care with Sumilayi Shampoo and Conditioner. This hydrating duo gently cleanses, hydrates deeply and makes your hair soft and shiny. 500ml bottles last longer in use.\u003cbr\u003e\u003c\/p\u003e","brand":"Sumilayi","offers":[{"title":"Default Title","offer_id":35604799848610,"sku":"OCSB500","price":56.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/7047\/3608\/files\/Ooh-So-Soft-Curls-500ml-Setti-Sumilayi-3787451.jpg?v=1736081123"},{"product_id":"uutuus-sumilayi-frizz-control-curly-gel","title":"Curly gel 250ml - Sumilayi Frizz Control Curly Gel","description":"\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\" id=\"docs-internal-guid-e6880dfc-7fff-efdd-c5b8-dcce91266057\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eThe lightweight curly gel is the perfect hair styling product for controlling frizz and highlighting curls. Its moisturizing and holding properties effectively remove frizz and thus also reduce tangling. The gel does not form flakes that look like dandruff when it dries, but leaves the hair clear, smooth and shiny. It is perfect for curly and wavy hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eSumilayi Frizz Control Curly Gel won silver at the Universal Beauty Awards 2024 in the \"Best Product For Curly Hair\" category.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sumilayi","offers":[{"title":"Default Title","offer_id":37645069549740,"sku":"frizzgel250","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/7047\/3608\/files\/Kihara-geeli-250ml-Sumilayi-Frizz-Control-Curly-Gel-Sumilayi-3787587.jpg?v=1736081138"},{"product_id":"sumilayi-frizz-control-curly-gel-100ml","title":"Curly gel 100ml - Sumilayi Frizz Control Curly Gel","description":"\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\" id=\"docs-internal-guid-e6880dfc-7fff-efdd-c5b8-dcce91266057\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eThe lightweight curly gel is the perfect hair styling product for controlling frizz and highlighting curls. Its moisturizing and holding properties effectively remove frizz and thus also reduce tangling. The gel does not form flakes that look like dandruff when it dries, but leaves the hair clear, smooth and shiny. It is perfect for curly and wavy hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eSumilayi Frizz Control Curly Gel won silver at the Universal Beauty Awards 2024 in the \"Best Product For Curly Hair\" category.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sumilayi","offers":[{"title":"Default Title","offer_id":39425972601004,"sku":"frizzgel100","price":11.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/7047\/3608\/files\/Kihara-geeli-100ml-Sumilayi-Frizz-Control-Curly-Gel-Sumilayi-3788262.jpg?v=1736081148"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0329\/7047\/3608\/collections\/Bestsellerit-Sumilayi-194123576.png?v=1774445466","url":"https:\/\/www.sumilayi.com\/collections\/bestsellerit.oembed","provider":"Sumilayi","version":"1.0","type":"link"}